While advances in artificial intelligence have captured the imagination of the world, there are far fewer proven, real-world applications of the technology.
However, as a recent study by Hanwha Vision confirmed, AI-enabled video has firm roots in sectors such as manufacturing, retail and smart cities. It reveals that nearly one third of business leaders are considering AI-powered video cameras as a way to improve profitability, cost control and operational efficiency. To put this into perspective, this is almost double the number of CEOs considering automation and robotics.
However, enthusiasm for video technology with AI is only part of the road to adoption. For organisations to truly embrace AI video technology, there are some hurdles to overcome. These include:
- the perceived need for training on the technology and its implementation;
- the impact of cyber security;
- the maturity of the technology;
- Uncertainty about return on investment (ROI);
- management support.
Fortunately, these obstacles can be easily overcome. Here are four tips for business leaders who want to promote the adoption of AI video solutions in their organisation.
Knowledge exchange will foster adoption
AI in video is more valuable to an organisation if all stakeholders are aware and supportive of its use, and the benefits and expectations are aligned. As the initial custodians of video technology, security managers can engage and educate their colleagues who may be exploring AI in video to improve processes.
Similarly, installers and integrators, who have the most experience with AI video technologies, are in a unique position to educate users. They can make a significant contribution to the wider adoption of AI video by educating users about its capabilities, affordability, the importance of responsible use and how to choose a reputable manufacturer. This will be crucial if the dissemination of AI-enabled video is to be popular and trusted.
Aligning technology with the objectives of the company's management unit
Cross-fertilisation with security, operations and other departments can open up additional opportunities where AI-enabled video can deliver significant business benefits. Aligning with the business objectives set by the C-suite makes it easier to measure ROI and gain the trust and support of senior executives. Those looking to bring AI video into their organisation should take advantage of the significant and growing enthusiasm that the C-suite is showing for AI in the workplace. To accommodate this enthusiasm, security teams, together with senior managers, should develop an AI video strategy that sets clear expectations and metrics for success.
Build trust in AI
The main challenge for managers who want to implement AI in their organisation is to build trust in the technology and its capabilities. Responding to this requires striking a balance between regulating the use of technology to ensure that it is trusted and protects individuals, and fostering innovation that creates more applications where AI can deliver real benefits.
To achieve this balance, senior managers must work to build trust in AI and the technology itself within their organisations. They can do this by adopting responsible practices and working with reputable manufacturers who prioritise cyber security, responsible use and ethical supply chains.
Organisations could go further and consider appointing an AI Officer to promote AI in video and act as a single point of accountability for the technology. This could help to alleviate concerns from employees, customers and suppliers, as well as identify any potential risks associated with its use, which is a key driver for the European Union's "AI Act", which came into force at the end of 2023 and is the first legislation of its kind.
Look for innovation and work with experts
Security and operations professionals need to be up-to-date with the latest features and trends in AI video technology. They should work with trusted industry leaders such as Hanwha Vision to ensure they are up-to-date on the latest AI innovations. To this end, partnerships with expert installers and manufacturers in the field of AI video provide the organisation with their considerable knowledge and experience, helping with implementation and ongoing knowledge sharing.
Furthermore, with users citing cyber security concerns as a potential barrier to AI video adoption, working with a reputable partner that puts privacy and cyber security at the core of product design will help to build a robust video system. Responsible AI camera manufacturers will demonstrate their commitment to cybersecurity in a number of ways, including readiness for the upcoming NIS2 and CRA cybersecurity regulations. They will also comply with the National Defence Authorisation Act (NDAA), which blacklists certain technology manufacturers in the US for security and ethical reasons.
To find out how to successfully implement AI-enabled video technologies in your organisation, read the full research report here.
How to promote the use of AI-powered video in your organisation?