Research shows continued market share gains for Genetec as both the VMS and VSaaS markets continue to expand worldwide
MONTREAL, Aug. 26, 2026 (GLOBE NEWSWIRE) - Genetec Inc. ("Genetec”), the global leader in enterprise physical security software, today, on August 26, announced that independent analyst reports from Omdia and Novaira Insights have once again ranked the company as the global market leader in video management software. Both reports show that Genetec increased its market share in 2025, reinforcing its leadership position in this multi-billion-dollar market as organisations worldwide modernise their physical security operations.
Genetec grew 20% against the 13.3% growth in the video software and VSaaS market, according to the latest Omdia research. The second- and third-place vendors did not keep pace, ending the year flat or down.
"Growth in this market is not evenly distributed,” said Paul Bremner, Practice Leader for Physical Security at Omdia. "Buyers are consolidating around vendors that can deliver cloud, on-premises, and hybrid from a single open platform, and those vendors are taking share from ones that cannot.”
Independently conducted research by Novaira Insights also ranked Genetec number one worldwide* in total video surveillance software and service agreements. The research also showed continued market share gains across regions, including the #1 spot in the Americas for the 15th consecutive year; the largest market share growth among the top 10 vendors in EMEA; and a strong top three showing in Asia Pacific*.
"The world's most demanding organisations are choosing Genetec as they modernise their security,” said Christian Morin, Vice President of Product Engineering at Genetec Inc. "They need a system of record built to IT standards, one that runs at enterprise scale and does not lock them in. They are choosing a platform they can build their future on, and our continued share gains show it.”
*excluding China
The main reasons for Genetec’s success in the market:
- Unified Platform: Unlike competitors, who integrate different systems using add-on modules, Genetec Security Center combines VMS, access control and automatic number plate recognition (ALPR) into a single interface as standard.
- Open architecture: The system allows customers to freely choose cameras or sensors from any manufacturer, thereby avoiding vendor lock-in.
- Cyber security and privacy: Genetec focuses on the highest IT security standards and data encryption, which are of critical importance to government agencies, airports and large enterprises.
- Hybrid cloud solutions: With the help of Security Center SaaS, the company is also successfully leading the way in the growing Video Surveillance as a Service (VSaaS) segment, enabling the integration of on-premises and cloud infrastructure.
In the Baltic States and the Nordic countries, Genetec solutions for large and critical infrastructure sites are usually implemented by certified integrators (such as ALTAS IT).
You can also download the ‘State of Physical Security 2026’ report
Omdia - Video Surveillance and Analytics Spotlight Service
Novaira Insights - World market for video surveillance hardware and software - 2026 edition